Jan
12

What Online Marketing Is – And What it’s Not

Link building is the most important factor in any off-page SEO strategy. a Search Quality Senior Strategist at Google, links and content were tied as the top two ranking factors.

Google confirmed this official video. Links are one of the biggest factors when it comes to ranking in a given search result.

The more links you have back to your site from other sites, the stronger authority you have in the eyes of Google. It means that your content is relevant.


But not just any links will do the trick. That same study found that top-ranking sites with backlinks had links from hundreds of different sites:

And the vast majority of those links were from the highest-ranking authorities in their space:

Link building is tough, but it’s necessary to compete with SEO for online marketing.

Ranking higher with links involves everything from your total number of links to the quality of those links and the diversity of the sources. I recommend you check out https://eriecdp.org/parallel-profits-review as they’ll provide you with online marketing.

When it comes to getting links, you need great content. The majority of content ranking #1 on Google is stellar.

That means that you should spend 90% of your time creating amazing content and dedicate 10% of your time to link building.

Without great content, you won’t get the links you need to bring in more traffic and drive sales.

This adds great value to your content while also mentioning and giving praise to others.

humans love it when people lift their egos. It’s a great feeling to get compliments and praise for your knowledge in a space.

By tapping into that and getting value and input from influencers, you can easily drive backlinks.

Social publishing is a great way to indirectly contribute to your off-page SEO strategy. While it’s not a direct ranking factor, it’s an off-page tactic that can lead to more backlinks.

Sharing your latest post on social media helps to spread it to new audiences. The more users you attract, and hopefully, the more links you can get as well.

Beyond simply sharing your latest posts, a great strategy is to write articles on LinkedIn, directing traffic back to your site.

LinkedIn articles are much different than simply pasting your blog post into the status update bar.

These articles are published content that alerts all of your connections each time a new article goes live. That means that each person who follows you will get a notification rather than having to stumble across it while scrolling through a timeline.

To get started with this off-page SEO tactic, head to LinkedIn and select “Write an article”:

Next, add your featured image from your blog post and copy and paste the headline and intro paragraph: